Meallogix® Appoints Troy R. Underwood as Chief Technology Officer
Acclaimed technologist, innovator and published author joins the leader in enterprise resource planning for the meal prep sector
FOR IMMEDIATE RELEASE
SAN DIEGO, Calif. (Sept. 10, 2020) – Meallogix®, the premier technology software for the meal preparation sector, announced today that Troy R. Underwood has been appointed chief technology officer (CTO), effective immediately. Underwood joins Meallogix from Transcend Technologies Group, FDI Computer Consulting, and benefitsCONNECT, and brings significant experience ideating and developing cutting-edge technologies across the automotive and health industries.
Underwood revolutionized the motor vehicle industry with the nation’s first electronic title system for financial institutions. His pioneering title system startup, FDI, eventually evolved via a merger into triVIN, which sold for $106 million in 2007. After Underwood made his exit as a founder, DealerTrack bought triVIN for $131 million in 2011. In 2015, Cox Enterprises bought DealerTrack for $4.5 billion. In 2020, he released How to Launch Your Side Hustle; Start and Scale a Business with Minimal Capital, a book that teaches entrepreneurs of all levels to creatively launch, finance and market their new business ventures.
A consummate innovator, Underwood began to tinker with benefits and grew his second venture, benefitsCONNECT, into a respected healthcare benefits administration solution that resulted in a highly successful acquisition in 2016.
“Troy has a proven track record in anticipating trends and in connecting consumers to brands through technology,” said Ted Stearns, Founder and CEO of Meallogix. “We are thrilled to have an executive of Troy’s stature joining our team, and look forward to setting the standard for technology in the meal prep industry under his expertise.”
In addition to technology, Underwood is passionate about leading a healthy lifestyle and inspiring others to do the same through his TRU Wellness Retreats, an immersive wellness program dedicated to lifestyle change. With Meallogix, he will combine both his passions for innovation and nutrition to develop the most sophisticated technology in the meal prep sector.
“I am very excited to join the Meallogix team,” said Underwood. “Meallogix is well-positioned to be the dominant player in the meal preparation ERP business with a strong application and forward-thinking team. I look forward to putting my 25 years of experience in SaaS to good use.” Learn more about Meallogix at www.meallogix.com.
About Meallogix®: Founded in 2019, Meallogix is the premier technology software for the meal prep sector, providing an all-in-one solution for meal prep operators that helps automate and optimize business processes, offering state-of-the-art front- and back-end technologies that replace all manual tasks, except for cooking.